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Mish Mash Recognised for Innovation

We are so incredibly humbled to have been named in the 2023 Inside FMCG’s list of 20 of the world’s most innovative FMCG products with our new and most epic creation yet – our Mish Mash cookies.

Alongside iconic brands L’Oreal, Nestle and Nespresso, DeanBlake, Editor of Inside FMCG says, “it’s a collection of some of the most interesting and forward-thinking examples of FMCG business we’ve seen from across the globe.”

With everything but the kitchen sink, these cookies are made up of an unapologetically random mix of sweet and salty ingredients. And as well as tasting great, these delicious cookies feel great with 100% sustainable packaging and 5c per pack sold going to FareShare to help provide delicious and nutritious meals for people in need.

“We know that sustainability, community and reducing food waste matter to our customers. So we’re passionate about changing the way we package our products, as well as supporting an organisation like FareShare that cooks surplus food into free, nutritious meals for people in need,” Charlie’s Fine Food Co’s owner Jacky Magid said.

“Mish Mash took 18 months to develop. Our team worked incredibly hard to ensure they not only tasted great but also met our sustainability and community objectives. Being recognised for our innovative approach to product development is a huge achievement for the whole team.”

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